How to Promote Your New Business in Less Budget?


 "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison, inventor and businessman.

Businesses often go through tight budgets when planning to market their business. However, spending a lot of money only to see no positive results is painful.  

Some businesses spend millions of dollars on marketing. But nearly 63% of businesses suffer because of less budget to spend on marketing. 

However, some tactics are impactful and require no money. Exposure does not always demand money. Sometimes it tests your understanding as a business owner. 

Therefore, in this blog, we will discuss five amazing tactics to promote your business without having to cost an arm and a leg.

5 Amazing Tactics to Promote Your Business

#1 Things you need to know before marketing your business 

  • Your brand message 

  • Your brand goal 

  • Your target audience

Once you have the basics, you can start marketing your business. 

#2 Perfect Your Pitch 

Perfecting your pitch is also telling your story honestly. 

For this, first, you need to outline your business model and understand your unique selling proposition. Then, it will help you to stand out from the crowd.

When trying to pitch to your audience, you need to be persuasive and crisp. Your pitch must include an interesting story about your venture. It will help your audience to connect with you instantly. An honest connection with your audience will pay you in the longer run. 

#3 Introduce a referral program 

A happy and honest customer will bring you a hundred customers. They will be your best advocates. To churn on this opportunity, you can introduce a referral program. It will help you to engage active customers as well as attract new customers through them. 

For example, if you are a candle brand, you can ask your current customers to refer your product to them, and in return, they will get a certain discount on every purchase they make. 

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#4 Host a Workshop

A workshop ensures a smooth flow of information and engages the viewers better. 

Building a community that aligns with your brand value greatly favors your business. It can fetch you leads and sales. However, to have an honest community, you must be attentive to your audience's wants. 

It will also help you to address the issues faced by your customers regarding your product. Finally, it enables you and your target customers to have a direct conversation. You can connect with your customers directly in the following ways. 

  • Organize a Twitter live room

  • Organize Instagram live sessions with influencers that align with your brand. 

  • Organize a giveaway contest like a virtual treasure hunt. 

  • Host a talk show 

  • Show your audience the behind-the-scenes of your product. Customers love to see that!

#5 Collaborate with small businesses 

Collaborating with small businesses is a great way to network with other business owners and their customers. It supports mutual growth and expands your network. 

As a business owner, you know how important your time is, and collaborating with other business owners will save you time and money. You can also cross-promote your businesses on social media. It will increase your following as well as introduce you to new customers. 

Another smart way is to team up for any event. 

Of course, you will team up with a business that is relevant to your brand and is not a direct competitor. 

#6 Embed Social Media Feed on your Website 

If you are a business owner, embedding social media on your website is a great way to promote your new business on less budget. In addition, it allows a seamless connection between your social media accounts and your website. 

You can embed social media feed using social media aggregator tools. These tools are easy to use and have a no-code process. They also provide a customization feature that helps you customize the social media widgets. It enables you to let your visitors spend time on your website, and it will reduce your bounce rate. You can embed Instagram Feed, Twitter Feed, YouTube Video or anything on your website in just a few click.

It will help you to increase sales with social proof. You can also embed user-generated content on your website. It will make your customers feel loved and valued. 


Marketing need not be expensive. But at the same time, promoting a new business with less budget is arduous. It demands patience and a crystal-clear strategy. 

The good news is that there are many ways to promote your business without having a budget for marketing. Remember that you don't need to be present everywhere. You just need to be present where your target audience is. 

The tactics mentioned above to market your business will not burn a hole in your pocket. Rather it will increase your revenue. 

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